Creative Field: Graphic Design, Brand Identity
Task: To design and implement a visual identity for a new landscape company based in Sarasota, Florida. The company focuses on designing and maintaining beautifully crafted gardens and landscapes for homes and businesses.
Concept: The name ‘Cyperus’ was chosen by the company owner because of religious affiliation to ancient Egypt. The Egyptian ‘Cyperus Papyrus’ is a plant that was commonly found along the Nile river and was considered sacred. Its long and thin look is what inspired the long and thin typography for the wordmark. Through further research, the hieroglyphic symbol for the sacred plant was used to create the ‘Y’ in the name.